Abbeyfield launches fight against care home fear factor


Abbeyfield is marking National Care Home Open Day this week (Friday 19 June) by launching our innovative Open Doors campaign. 

Care Home Open Day - Caring CommunitiesNot only will we be laying on special events as part of the national day this Friday, we're rolling out a sustained campaign to open our doors through moves such as offering free Sunday lunches every week throughout the year at our houses and homes up and down the UK.

Our Open Doors campaign includes:

  • Offering free Sunday lunches to older people at our houses and homes up and down the country
  • A dedicated “Coping at Christmas” campaign by which older people who would otherwise have been alone during the festive season are offered free Christmas dinners and overnight stays
  • Putting community needs at the heart of new developments – for instance, a new Abbeyfield proposal for extra care housing in Cornwall has been designed to focus around a new community centre
  • Encouraging volunteering – Abbeyfield has over 7000 volunteers supporting our work every year and we're now in turn encouraging the older people who live with us to volunteer in their communities

“As one of the UK’s longest standing charities supporting older people, we are determined to break down the fear factor with which all too many people feel when facing assisted living”, said Natasha Singarayer, Chief Executive of Abbeyfield.

“We know there is a huge gap between the dread some older people feel and the relief that many of them report when they have made the move. Sensational headlines may be part of the problem but I’m convinced that the defensive and closed world in some care homes operate also plays a part.”

Natasha continued, “The care sector is so driven by eliminating risk and this has led to many specialist housing providers closing doors their doors to the communities around them.  As a charity whose mission is to speak out on behalf of older people, we want to bring the community in as much as possible and we encourage other providers to do the same.  If society isn’t watching, it is all too easy for people to dismiss care issues as someone else’s problem.”

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